RIT has recently formed the Center for Media, Arts, Games, Interaction & Creativity (MAGIC), as a conscious and deliberate effort to blur the lines between the arts and the sciences, between technology and expression, between the study of the creation of digital media and its impact and effect on society and the human condition. Through collaboration with faculty, staff, students, colleges and divisions throughout RIT, coupled with new and unique models of research and production and a sustained emphasis on multi-disciplinary collaboration, MAGIC represents a one-of-a-kind approach to the study of digital media. Established by RIT President William W. Destler in 2013, the MAGIC Center is a unique and constantly evolving approach to the study of digital and creative media at RIT. IGM has a special and unique relationship with MAGIC as a 'birthplace' of this initiative, and MAGIC is now the intellectual home of our scholarship and creativity, as well as numerous student projects and research initiatives. It is, in a sense, our studio.